Yahoo! Search Marketing
The quarterly newsletter for Yahoo! Search Marketing advertisers

TOP Story

Unveiling the Power of Search
Understanding search users' behavior is of vital importance for marketers to get the most out of their paid search campaigns. Yahoo! Search Marketing commissioned Synovate to conduct a research to discover search users' behavior and how search influences consumers' purchase decision.

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STRATEGIES

Holiday Search Marketing Strategies
Christmas is no wonder a season of gift giving – Everyone is increasing their spending in this festive season, making it a perfect chance to boost up your business. Check out the holiday search marketing tips…

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YAHOO! SEARCH MARKETING TIPS

Maximizing Offline Channels to Drive Search Success
According to the iProspect Offline Channel Influence on Search Behavior Study 2006, 67% of Internet search users have been influenced to perform a search for a company, product or service as a result of exposure to some offline channel over the past six months. Here are some tips for driving more traffic to your website.

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HOTTEST SEARCH

Make full use of search engines and draw high traffic to your site by riding off the popularity of current hot topics and selecting keywords associated with them.

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Account Optimization

Our account management team is on hand to offer tailored solutions to optimize your search marketing campaign.
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Newsletter Input

We welcome your comments and suggestions for future editions of the newsletter.
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Sales Enquiry

Please contact our sales team at hk-sales-ysm@yahoo-inc.com at anytime.

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