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In today's fast paced competitive market, capturing target audience effectively is essential to any successful promotional campaign. High spending customers have always been marketers' high yield targets, and catching "big fish" has always been the most important yet difficult part for marketers.

Considering the nature of the high spending customers, marketers are finding ways to effectively build its brand awareness for such brand conscious, less price sensitive segments. Large audience reach, effective targeting and segmentation, interactive marketing solutions, flexibility to fine tune executions, and measurable results that offer consumer insights – all these are dreamlands for marketers.

  
  These insights were highlighted in the "Netting High Spending Customers with Interactive Marketing" seminar organized by Yahoo! Hong Kong on April 1st 2004 at Grand Hyatt Hong Kong. Following the success of last year's "Netting Customers with Interactive Marketing" seminar, this year's event continued to promote industry awareness of effective and smart application of interactive marketing with a special focus on capturing high spending customers. With overwhelming attendance by over 200 high profile marketers from key local and international companies, the seminar featured top marketers from VISA International and Starbucks® sharing their experience on interactive marketing. The event was topped off by Synovate's first ever release of the Synovate PAX Survey findings in Hong Kong that unveiled the latest Internet surfing behaviors of affluent Asians and Yahoo! Hong Kong's sharing of a recent research on over 1 million users that demonstrated the effectiveness of online media in building brand awareness.  
     
  Please go to Video Room to review the webcast of the event.

Click here to request for more information on Synovate PAX Survey and Brand Awareness Study.